Melon testing
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The name says it all. How do we know if a melon is ready? Custom and culture and all things good. So how can the produce man resolve the confusion?
What is the Ethnographic Sampling Project? It’s actually quite simple. We are a network of people who love sharing video, photos, audio and thoughts about why people do what they do, think what they think, buy what they buy. We believe technology has enabled observation and the ability to capture a moment on an unprecedented scale, creating a space where individuals can become part of a larger community.
The Ethnographic Sampling Project is designed to sample brief moments of life by tapping into the citizen anthropologist. Members of the group are given periodic challenges to capture specific experiences and share those experiences for discussion. The goal is to gain insight into human behavior and consumer culture through a dynamic range of personal perspectives and social contexts. Our hope is to prove a new, collaborative model for ethnography we call "open" ethnography.
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Once our community reaches 100 new members in a quarter, we will fund a $1,000 grant to recognize the outstanding contributions of one member. That person must demonstrate the value of citizen anthropology through quality content, relevant insight and regular participation. The winner will be notified after the end of the quarter and featured on the ESP blog.
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FOR THOSE SENDING VIDEO: You want to break the rules and send a full on 1080p - 720p HD video with production value on par with Michael Bay. Cool. Unless you have your own email server, however, you're going to have to post that video on YouTube or Vimeo, take the embed html code, and place that in the body of your submission email. Got it? Get to it.
Contributors
Filed under
produce
Changing tastes in the US
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Acculturation is often thought of as a one-way street and there is a lot of truth in that. But here we are in a place where the labor force is Latino, but the customer base, generally speaking, is not. Ten years ago you would have been unlikely to see a broad mix of peppers, let alone yuca. Food is perhaps the simplest agent of change. suburbia
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The antithesis of fresh food
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Interestingly enough, candy and junk food are available in almost any setting. This is a costume store. More candy than costumes.
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Hollywood Farmer's Market
An open air market in Hollywood.
Most interesting are the kids younger than 16 looking over fruit andchecking for ripeness. Did they learn that from their parents? How do people
go about the process of cultural transmission in regard to produce and
freshness?
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Posted from Los Angeles, CA
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