The Ethnographic Sampling Project

What is the Ethnographic Sampling Project? It’s actually quite simple. We are a network of people who love sharing video, photos, audio and thoughts about why people do what they do, think what they think, buy what they buy. We believe technology has enabled observation and the ability to capture a moment on an unprecedented scale, creating a space where individuals can become part of a larger community.

The Ethnographic Sampling Project is designed to sample brief moments of life by tapping into the citizen anthropologist. Members of the group are given periodic challenges to capture specific experiences and share those experiences for discussion. The goal is to gain insight into human behavior and consumer culture through a dynamic range of personal perspectives and social contexts. Our hope is to prove a new, collaborative model for ethnography we call "open" ethnography.

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Once our community reaches 100 new members in a quarter, we will fund a $1,000 grant to recognize the outstanding contributions of one member. That person must demonstrate the value of citizen anthropology through quality content, relevant insight and regular participation. The winner will be notified after the end of the quarter and featured on the ESP blog.

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FOR THOSE SENDING VIDEO: You want to break the rules and send a full on 1080p - 720p HD video with production value on par with Michael Bay. Cool. Unless you have your own email server, however, you're going to have to post that video on YouTube or Vimeo, take the embed html code, and place that in the body of your submission email. Got it? Get to it.

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godfather

February 16, 2010

Audi R8 Commercial

The link below rolls out a message to other luxury and performance car brands that there is a new kid on the block. The fear is instilled by Audi giving a nod to one of the great scenes in cinema (The Godfather). Audi does a tremendous job of illustrating their new R8 will be a force to be reckoned with in the supercar market. Perhaps a portion of the viewing public with the ability to afford a 6 figure automobile will re-think the purchase of an "Italian Stallion". http://www.youtube.com/watch?v=0_sshN-URJY&feature=youtube_gdata

Filed under // challenge 2 fear marketing godfather

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godfather

Audi R8 Commercial