Melon testing
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The name says it all. How do we know if a melon is ready? Custom and culture and all things good. So how can the produce man resolve the confusion?
What is the Ethnographic Sampling Project? It’s actually quite simple. We are a network of people who love sharing video, photos, audio and thoughts about why people do what they do, think what they think, buy what they buy. We believe technology has enabled observation and the ability to capture a moment on an unprecedented scale, creating a space where individuals can become part of a larger community.
The Ethnographic Sampling Project is designed to sample brief moments of life by tapping into the citizen anthropologist. Members of the group are given periodic challenges to capture specific experiences and share those experiences for discussion. The goal is to gain insight into human behavior and consumer culture through a dynamic range of personal perspectives and social contexts. Our hope is to prove a new, collaborative model for ethnography we call "open" ethnography.
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Once our community reaches 100 new members in a quarter, we will fund a $1,000 grant to recognize the outstanding contributions of one member. That person must demonstrate the value of citizen anthropology through quality content, relevant insight and regular participation. The winner will be notified after the end of the quarter and featured on the ESP blog.
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FOR THOSE SENDING VIDEO: You want to break the rules and send a full on 1080p - 720p HD video with production value on par with Michael Bay. Cool. Unless you have your own email server, however, you're going to have to post that video on YouTube or Vimeo, take the embed html code, and place that in the body of your submission email. Got it? Get to it.
Contributors
Filed under
fear marketing
Changing tastes in the US
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Acculturation is often thought of as a one-way street and there is a lot of truth in that. But here we are in a place where the labor force is Latino, but the customer base, generally speaking, is not. Ten years ago you would have been unlikely to see a broad mix of peppers, let alone yuca. Food is perhaps the simplest agent of change. suburbia
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Exterior Signage
Nice execution that fits the brand very well.
Is it cute or an example of playing to our fear of not being part of the elect? If you're smart, you are devalued. Being cool means being stupid, but it also means inclusion. We are rapidly becoming a culture of subject over substance and for better or worse, Diesel understands that. Perhaps they are smarter than they let on.
Posted from Santa Monica, CA
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Bandaging a "real man."
The Insight: On the job site, workers will use duct tape to bandage wounds. The strong adhesive properties provide a heavy-duty dressing.
The Solution: Productize. 3M creates a new first-aid product.
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Audi R8 Commercial
The link below rolls out a message to other luxury and performance car brands that there is a new kid on the block. The fear is instilled by Audi giving a nod to one of the great scenes in cinema (The Godfather). Audi does a tremendous job of illustrating their new R8 will be a force to be reckoned with in the supercar market. Perhaps a portion of the viewing public with the ability to afford a 6 figure automobile will re-think the purchase of an "Italian Stallion". http://www.youtube.com/watch?v=0_sshN-URJY&feature=youtube_gdata
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"Do It Before It Happens."
Billboard using fear to promote a security service. Really, how else would
you market this kind of service?
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Greetings and Warnings from Singapore
Ads and posters put up by the Singaporean government. Fear is their number one motivator in the island city; be it warnings about corporeal punishment, breast cancer or gambling. As a near totalitarian city-state, this methodology seems to be working in the bourgeoning metropolis.
- @Denesha
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Don't let the salt eat your car.
Why would people fear this idea: because the automobile is an extension of oneself? Cars cost a lot of money? Or perhaps the vehicle is like offspring?This photo was taken at a car wash along Southwest Blvd in Kansas City, MO.
-JP
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Fear of "Big Brother"
Armageddon is almost upon us, whether you’re on the far right or the far left of the political spectrum. We’re all in danger of losing our souls, our freedoms, and our privacy due to a microchip. Never mind that we gave most of those things up when we all joined FaceBook or made a purchase on Amazon. Overt loss of control is what we seem to fear — bury the loss and we mind less and less. What matters is the symbol, not the function.
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