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fear

 

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The daughter weeping at the headstone? a bit much

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Filed under  //   challenge 2   death   fear   fear marketing  
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Exterior Signage

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Nice execution that fits the brand very well.

Is it cute or an example of playing to our fear of not being part of the elect?  If you're smart, you are devalued.  Being cool means being stupid, but it also means inclusion.  We are rapidly becoming a culture of subject over substance and for better or worse, Diesel understands that.  Perhaps they are smarter than they let on.  

 

Filed under  //   challenge 2   class structure   fear   fear marketing   status  
Posted from Santa Monica, CA
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Bandaging a "real man."

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The Insight: On the job site, workers will use duct tape to bandage wounds.  The strong adhesive properties provide a heavy-duty dressing.
The Solution: Productize.  3M creates a new first-aid product.

 

Filed under  //   challenge 2   fear   fear marketing   masculinity  
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Greetings and Warnings from Singapore

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Ads and posters put up by the Singaporean government. Fear is their number one motivator in the island city; be it warnings about corporeal punishment, breast cancer or gambling. As a near totalitarian city-state, this methodology seems to be working in the bourgeoning metropolis.

 

- @Denesha

Filed under  //   challenge 2   fear   fear marketing   singapore  
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Don't let the salt eat your car.

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Why would people fear this idea: because the automobile is an extension of oneself? Cars cost a lot of money? Or perhaps the vehicle is like offspring?

This photo was taken at a car wash along Southwest Blvd in Kansas City, MO.

-JP

Filed under  //   challenge 2   fear   fear marketing  
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Fear of "Big Brother"

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Armageddon is almost upon us, whether you’re on the far right or the far left of the political spectrum.  We’re all in danger of losing our souls, our freedoms, and our privacy due to a microchip.  Never mind that we gave most of those things up when we all joined FaceBook or made a purchase on Amazon.  Overt loss of control is what we seem to fear — bury the loss and we mind less and less.  What matters is the symbol, not the function.

Filed under  //   challenge 2   fear   fear marketing   microchips  
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Selling a Sunday gathering

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Branding Heaven and Hell from the side of an unconventional home.

Filed under  //   challenge 2   fear   fear marketing   hell  
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