What is the Ethnographic Sampling Project? It’s actually quite simple. We are a network of people who love sharing video, photos, audio and thoughts about why people do what they do, think what they think, buy what they buy. We believe technology has enabled observation and the ability to capture a moment on an unprecedented scale, creating a space where individuals can become part of a larger community.
The Ethnographic Sampling Project is designed to sample brief moments of life by tapping into the citizen anthropologist. Members of the group are given periodic challenges to capture specific experiences and share those experiences for discussion. The goal is to gain insight into human behavior and consumer culture through a dynamic range of personal perspectives and social contexts. Our hope is to prove a new, collaborative model for ethnography we call "open" ethnography.
-------------------------------------------------
Once our community reaches 100 new members in a quarter, we will fund a $1,000 grant to recognize the outstanding contributions of one member. That person must demonstrate the value of citizen anthropology through quality content, relevant insight and regular participation. The winner will be notified after the end of the quarter and featured on the ESP blog.
-------------------------------------------------
FOR THOSE SENDING VIDEO: You want to break the rules and send a full on 1080p - 720p HD video with production value on par with Michael Bay. Cool. Unless you have your own email server, however, you're going to have to post that video on YouTube or Vimeo, take the embed html code, and place that in the body of your submission email. Got it? Get to it.
There is a lot that goes onto and into our countertops. Design considerations are one thing, but so is the ability to set down a hot plate -- remarkably important if you entertain. The point is that the countertop doesn't live by itself. Marketers want to talk in terms of materials, but they don't tend to talk about food, about the fridge, or about the rest of the house. That's a missed opportunity.
Mountain View
A two-decade trend within newly built homes is an “open floor plan”. I was never a fan of this design until I became a parent. It’s true what they say “People live in their kitchens”...Maybe this is also why seven out of ten newly built homes also have their laundry room off the kitchen area. You’ll definitely hear the exhaustion of a long day in my voice during this video, but don’t let that deter you from knowing I LOVE MY KITCHEN! We recently, as in one week ago, moved to a new home. We came from a traditional/formal floor plan with a private kitchen and formal dining room. Being in an open floor plan is just as lovely as my new slate sink and granite countertops. Almost function over aesthetics.
Pleasant Hill, MO
Comments [0]
With age comes neglect. With neglect comes messiness. With messiness comes the need to redesign and replace. It’s like what we do in the US with our cars — as they age they become dumping grounds. As they grow filthy we clean and restore less and less. Instead we replace. The initial thought to purchase is couched in terms of desire, but as the potential costs begin to become realities, we change the language to focus on the investment. So at what point in the consideration process does the shift happen? And what underlying language speaks to the underlying need, namely that we want something new and lovely?
Kansas
Comments [0]
Comments [0]